Zen Mattress is a Canadian Made and Operated bedding business. They are known for their Bed in a Box mattresses which are craftsmanship at its finest. With over 30 years of experience in this industry they have hand selected a team of professionals that have been committed to help build a brand that will offer satisfaction and a sleep you can never forget! Each of their models have gone through several sleep trials over the course of 6 months to ensure that they have perfected every aspect of our mattresses. All of their products including mattresses, pillows, mattress covers, etc. are 100%
Zen Mattress was in need of a rebrand, their website was out dated, their brand colours and socials were inconsistent. Our goal became to give them a face lift across their website, we redesigned and developed a new brand colour and theme across their site. We wanted to make it easily accessible for all users who come on the site across canada. There were more products and pages added so we went with a simple aesthetic and added that touch of branding by designing custom icons across the site.
Along with the new website design, part of the challenge was to incorporate the current JS Batt Less branding to fit throughout various pages. When it came to implementing the logo, it was clear that it was also in need of a rebrand. With this in mind, a logo was created to solve the task of having a recognizable icon alongside the Batt Less wordmark to allow for a bit more flexibility in use. This idea is what created the initial design, focusing on having something that is simple and readable at different sizes. The initial design was received well, but the client wanted to move away from an actual “battery cell”, to describe the product. Through ideation, we arrived at the current design, which takes cues from a transmission/engine indicator you might see on a car dashboard, and incorporates the “JS'' word mark. This pairs with their current bolded font to retain some of i’ts original design, while modernizing the brand and allowing for different variations of use throughout the website and other mediums.
The rebrand allowed the company to go into a new direction moving away with the outdated mix colours and to a new and improved minimalistic style. This not just helped the visuals but also aligned very well with the website with each page being unique with images and content and product information which was not accessible before. We not just made the user experience better but also overall helped increase conversions and brand awareness.