Scotiabank

Branding

Background

The Bank of Nova Scotia, better known  as Scotiabank, is a Canadian multinational banking and financial services company headquartered in Toronto, Ontario. One of Canada's Big Five banks, it is the third largest Canadian bank by deposits and market capitalization. They have a coop & intern program called Velocity. There’s a place for every type of student in the Velocity program as long as you have a passion for technology. Throughout your term, they provide students with exposure to inspiring leaders, innovative technology, and challenging projects. This work-integrated-learning program provides an unprecedented development opportunity.


Goal

Their team reached out to us wanting to gear up their new term coops & interns with some swag for their Velocity program. With their summer program quickly approaching  the race was on so it was all hands on deck. Our team was ready to take care of the design & production to get them what they needed, we came up with 3 easy pieces: a notebook, tote bag and water bottle.

Content Creation

Content Creation

Branding

Along with the new website design, part of the challenge was to incorporate the current JS Batt Less branding to fit throughout various pages. When it came to implementing the logo, it was clear that it was also in need of a rebrand. With this in mind, a logo was created to solve the task of having a recognizable icon alongside the Batt Less wordmark to allow for a bit more flexibility in use. This idea is what created the initial design, focusing on having something that is simple and readable at different sizes. The initial design was received well, but the client wanted to move away from an actual “battery cell”, to describe the product. Through ideation, we arrived at the current design, which takes cues from a transmission/engine indicator you might see on a car dashboard, and incorporates the “JS'' word mark. This pairs with their current bolded font to retain some of i’ts original design, while modernizing the brand and allowing for different variations of use throughout the website and other mediums.

Content Creation

Results

Within just 2 months we were able to put together concepts with designs and get multiple options for each product, which then led to samples so all parties could see and feel before we finalized it. Then lastly  this led us to even manufacture and deliver the swag kits for their intern program which was supplied all across Canada.


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