Qube Studios is locally owned and operated business. They are a one of a kind studio space located in Mississauga. Their space is perfect for commercials, music videos, short films, or photoshoots, the list goes on. Their space makes it possible to push your creative limits, they have many different types of upgrades and in house tech such as their operating grid which is the only one across the GTA.
Qube Studios has been running their business with no online presence, no social media, no ads and not even a website. Now that their business is steady with appointments they needed to start to build an online presence and organize their system to make it automated. Our goal was to upgrade their system and move away from the old school booking and calling where there's room for error and low efficiency. We wanted to come up with something that would be simple, clean but balance the creative side that Qube stood for. We added subtle animations across the site which would complement the branding and theme. We even designed a custom gallery making it easy for viewers to visually access the content that has been shot at the studio, topping the site off with an automated booking system that can be easily managed from mobile making the process of their business much more effective and efficient.
Along with the new website design, part of the challenge was to incorporate the current JS Batt Less branding to fit throughout various pages. When it came to implementing the logo, it was clear that it was also in need of a rebrand. With this in mind, a logo was created to solve the task of having a recognizable icon alongside the Batt Less wordmark to allow for a bit more flexibility in use. This idea is what created the initial design, focusing on having something that is simple and readable at different sizes. The initial design was received well, but the client wanted to move away from an actual “battery cell”, to describe the product. Through ideation, we arrived at the current design, which takes cues from a transmission/engine indicator you might see on a car dashboard, and incorporates the “JS'' word mark. This pairs with their current bolded font to retain some of i’ts original design, while modernizing the brand and allowing for different variations of use throughout the website and other mediums.
After the launch of the website Qube has over 1000 visitors the first month and was now even saving money, we helped maximum their efficiency in house with their site, instead of their admin manually booking and organizing we integrated a booking tool and calendar which makes it much easier and organized for the Qube and their customers.