ProWraps & Tinting Inc. is based out of Mississauga they offer a variety of services for personal and commercial vehicles. They take care of all your vehicle needs from wrapping, window tinting, detailing, to custom needs. They strive to always provide quality service and products to all car lovers and commercial fleet vehicles.
Prowraps had no prior branding or presence, they were a startup with no credibility. Our goal became to grow and online presence through social media and increase brand awareness.
Along with the new website design, part of the challenge was to incorporate the current JS Batt Less branding to fit throughout various pages. When it came to implementing the logo, it was clear that it was also in need of a rebrand. With this in mind, a logo was created to solve the task of having a recognizable icon alongside the Batt Less wordmark to allow for a bit more flexibility in use. This idea is what created the initial design, focusing on having something that is simple and readable at different sizes. The initial design was received well, but the client wanted to move away from an actual “battery cell”, to describe the product. Through ideation, we arrived at the current design, which takes cues from a transmission/engine indicator you might see on a car dashboard, and incorporates the “JS'' word mark. This pairs with their current bolded font to retain some of i’ts original design, while modernizing the brand and allowing for different variations of use throughout the website and other mediums.
We focussed heavily on the B2C local community hosting car meets and events which worked out very well closing sales and new prospects by the day. We had gotten an average of 200 new followers a month, 3000 impressions per week which was over 12k per month. On top of getting them into many tradeshows to get into an untapped market of B2B, now getting their foot into the door they are contracted with registered dealers all across the GTA for decals and tinting.
1000+ Monthly visits
10 000+ Impressions / Month
100 followers / Month