In 2016 MK Landscaping was founded in Toronto with a vision for giving your property new life. Their team aspires to maintain an industry standard quality of work with each and every project. MK Landscaping is a company that completes exterior landscape maintenance and installation at the highest level. Being a family run business they strive to give those same loyalty and trust qualities to their clients, and are dedicated to providing high end work for all kinds of properties. Using years of experience they guarantee quality workmanship to all clients and keep them connected with updates throughout the process.
Their business was operating based on referrals and word of mouth and at the time they didn't need a website but as things picked up they quickly realized a website was essential for their business. We created a website for their team that would easily explain to their prospects who they are, what they do and easily show them past work to push them to become warm leads and fill out the contact form. Now MK landscaping has been pushed into the right era and directions to keep their business excelling all while minimizing their quoting and inbound calls now that they are live and active with their new site.
Along with the new website design, part of the challenge was to incorporate the current JS Batt Less branding to fit throughout various pages. When it came to implementing the logo, it was clear that it was also in need of a rebrand. With this in mind, a logo was created to solve the task of having a recognizable icon alongside the Batt Less wordmark to allow for a bit more flexibility in use. This idea is what created the initial design, focusing on having something that is simple and readable at different sizes. The initial design was received well, but the client wanted to move away from an actual “battery cell”, to describe the product. Through ideation, we arrived at the current design, which takes cues from a transmission/engine indicator you might see on a car dashboard, and incorporates the “JS'' word mark. This pairs with their current bolded font to retain some of i’ts original design, while modernizing the brand and allowing for different variations of use throughout the website and other mediums.
After the launch of the site we maximized their efficiency now allowing inbound leads and inquiries to be organized vs the outdated way which was not effective not efficient. The new site now allows customers and prospective customers to see the showcased work and services limiting the amount of calls as information as easily accessible.