The Maple brand is a new organic bedding company based out of Toronto that hit the market in 2021. After years of testing and research they have come up with a perfect mattress. No polyester, Polyurethane foams, or toxic fire retardants. Tufted by hand, without the use of adhesives. They stand by their mission and vision to stay green and give back to the community, they even have an initiative they have teamed up with Tree Canada who is the leading national tree-planting charity in Canada. For every product sold, we will plant one tree!
Since this was a new brand hitting the market especially one that was highticket there were many obstacles to tackle. First off we needed to create branding for them that would connect with their viewers starting with logos and colours. We then needed to create content that would help grow brand awareness and credibility, this would be done through images and videos for social media. Content that would connect with their target market of health conscious and green friendly customers. Lastly we needed to build a website for them that would make the shopping experience easy for all of the new customers.
Along with the new website design, part of the challenge was to incorporate the current JS Batt Less branding to fit throughout various pages. When it came to implementing the logo, it was clear that it was also in need of a rebrand. With this in mind, a logo was created to solve the task of having a recognizable icon alongside the Batt Less wordmark to allow for a bit more flexibility in use. This idea is what created the initial design, focusing on having something that is simple and readable at different sizes. The initial design was received well, but the client wanted to move away from an actual “battery cell”, to describe the product. Through ideation, we arrived at the current design, which takes cues from a transmission/engine indicator you might see on a car dashboard, and incorporates the “JS'' word mark. This pairs with their current bolded font to retain some of i’ts original design, while modernizing the brand and allowing for different variations of use throughout the website and other mediums.
1000+ Monthly visits
10 000+ Impressions / Month
50 followers / Month