JS Batt Less has over a decade of experience specializing in manufacturing and developing high-quality battery chargers and car accessories for the global market. Their headquarters is based out of Hong Kong.
The JS team was active on social media and had a website as well however they needed a makeover. Their previous branding and online presence was outdated and unfit for the global market. Our goal then became to make a modernized brand to keep their style but give it a facelift across new content, web design and even logos. We aimed to go into a direction that would be more relatable, help us create more awareness and increase the credibility of the brand.
Along with the new website design, part of the challenge was to incorporate the current JS Batt Less branding to fit throughout various pages. When it came to implementing the logo, it was clear that it was also in need of a rebrand. With this in mind, a logo was created to solve the task of having a recognizable icon alongside the Batt Less wordmark to allow for a bit more flexibility in use. This idea is what created the initial design, focusing on having something that is simple and readable at different sizes. The initial design was received well, but the client wanted to move away from an actual “battery cell”, to describe the product. Through ideation, we arrived at the current design, which takes cues from a transmission/engine indicator you might see on a car dashboard, and incorporates the “JS'' word mark. This pairs with their current bolded font to retain some of i’ts original design, while modernizing the brand and allowing for different variations of use throughout the website and other mediums.
5x - 1000+ Monthly visits
10x - 20 000+ Impressions / Month
4x - 50 followers / Month