Henkaa's late founder Jo was spending way too much on one-time use outfits and found it challenging to find clothing that suited everyone's body type, size, and personal style. She wore her first Henkaa dress to managing director Sonia's wedding in a one-shoulder style and changed it to a high-neck halter partway through the evening. A guest saw her do her styling-change magic in the restroom and said she needed one too - and the rest is history! They were founded in Toronto in 2010 and since believed that women can stress less when they get dressed. They seek to design clothing that can be worn for special occasions AND transition into your everyday wardrobe.
They had a website which was operating but had many limitations and restrictions which held them back from their full potential. We shifted and re-designed and developed their entire site to give it the face lift it needed. Being a business that heavily depended on e-commerce we focused on the user ability of the site and functionality, to make it as simple as possible for all shoppers. Everything from viewing the products, all the way to an easy checkout. All while balancing the visual features and adding the women empowering messaging that the brand stood for.
Along with the new website design, part of the challenge was to incorporate the current JS Batt Less branding to fit throughout various pages. When it came to implementing the logo, it was clear that it was also in need of a rebrand. With this in mind, a logo was created to solve the task of having a recognizable icon alongside the Batt Less wordmark to allow for a bit more flexibility in use. This idea is what created the initial design, focusing on having something that is simple and readable at different sizes. The initial design was received well, but the client wanted to move away from an actual “battery cell”, to describe the product. Through ideation, we arrived at the current design, which takes cues from a transmission/engine indicator you might see on a car dashboard, and incorporates the “JS'' word mark. This pairs with their current bolded font to retain some of i’ts original design, while modernizing the brand and allowing for different variations of use throughout the website and other mediums.
Once launched and migrated to a new commerce platform Henkaa not only increased sales but also efficiency on their back end. This allowed the user experience to be improved, limiting the number of actions to checkout not to mention updating new products and blogs saving time for the entire team.