Free creates is a company that is very creative and contains some of the best young talent gathered across the GTA.
Free Creates specializes in creative video production and has worked with brands such as BMW, Mercedes, Jaguar however with all these cool collaborations under their belt they had 0 online presence. This meant no social media, no branding and no website, of course in an era of digital presence this should be against the law. Well they came to the right place because our goal became to help them with branding to go into the direction of what their company stood for. We provided them a social media plan to help showcase their work and connect with new prospects. Lastly the largest obstacle was the website, we wanted to focus on the visual part of the site which really connected the user with the brand, personalization sections where they could see the work done but also the team and what each person does. We balanced a minimalist style to make usability easy for users balancing it with the creative flavour Free Creates needed.
Along with the new website design, part of the challenge was to incorporate the current JS Batt Less branding to fit throughout various pages. When it came to implementing the logo, it was clear that it was also in need of a rebrand. With this in mind, a logo was created to solve the task of having a recognizable icon alongside the Batt Less wordmark to allow for a bit more flexibility in use. This idea is what created the initial design, focusing on having something that is simple and readable at different sizes. The initial design was received well, but the client wanted to move away from an actual “battery cell”, to describe the product. Through ideation, we arrived at the current design, which takes cues from a transmission/engine indicator you might see on a car dashboard, and incorporates the “JS'' word mark. This pairs with their current bolded font to retain some of i’ts original design, while modernizing the brand and allowing for different variations of use throughout the website and other mediums.
Ever since the launch of the website Free Creates viewership has gone up by 50% and their conversion by almost 35%. They are now more automated limiting the number of calls and inquiries as information is much more accessible for their users. Not to mention they are now able to showcase their work and let their website act as a portfolio and a selling tool instead of the out dated process they had before.