EliteXchange has been around since 2019 and started it off as a part time business until things quickly blew up in the city with hype culture. They are a hypebeast shoe and merch retailer, anything from bape, supreme to even Drake Nocta gear. They are based out of Toronto and are always working on bringing the newest drops of the hottest new releases.
EliteXchange has been conducting business strictly off social media and taking orders the old fashion way, without a website. They were a bit outdated just like their logo so it was time to give them the facelift they needed. We needed something to help track inventory, look professional and easy to use on top of minimizing customer interaction so an ecommerce site was a must to implement.
Along with the new website design, part of the challenge was to incorporate the current JS Batt Less branding to fit throughout various pages. When it came to implementing the logo, it was clear that it was also in need of a rebrand. With this in mind, a logo was created to solve the task of having a recognizable icon alongside the Batt Less wordmark to allow for a bit more flexibility in use. This idea is what created the initial design, focusing on having something that is simple and readable at different sizes. The initial design was received well, but the client wanted to move away from an actual “battery cell”, to describe the product. Through ideation, we arrived at the current design, which takes cues from a transmission/engine indicator you might see on a car dashboard, and incorporates the “JS'' word mark. This pairs with their current bolded font to retain some of i’ts original design, while modernizing the brand and allowing for different variations of use throughout the website and other mediums.
Having no prior website, this was our time to tackle all of their obstacles, we needed to create something that would minimize clicks to check out, have all products easily accessible and make sure the end user experience was satisfying. Essentially the website becomes your perfect employee, keeping everything organized and handling customers for you from logistics to customer service. The website had over 1000 viewers the first month. The branding direction was a success as well, we went with a vintage sporty look compared to their old colours and theme. We wanted something to flow better and align with the brand and since the launch for the rebrand sales have gone up by almost 30%.