Dreamstar, is a well-established and reputable manufacturer that was founded in 1996 in Toronto, Ontario. Their 24+ years of experience and hard work has made them one of Canada's largest bedding manufacturers. Now suppliers to many brick-and-mortars around you as well as big box stores such as Walmart.
DreamStar was looking to increase their brand awareness and strengthen their online presence. They have operated with limited marketing in the past but were ready to take it to the next level. We really wanted to give the brand a face lift with an updated look across the site and socials. We wanted to connect on a personal level as well as to give viewers an inside look into the facility, to see how things work behind the scenes especially since it's all made in house out of Toronto. The overall goal became to give the brand an updated look across their site, socials, designs and photos.
Along with the new website design, part of the challenge was to incorporate the current JS Batt Less branding to fit throughout various pages. When it came to implementing the logo, it was clear that it was also in need of a rebrand. With this in mind, a logo was created to solve the task of having a recognizable icon alongside the Batt Less wordmark to allow for a bit more flexibility in use. This idea is what created the initial design, focusing on having something that is simple and readable at different sizes. The initial design was received well, but the client wanted to move away from an actual “battery cell”, to describe the product. Through ideation, we arrived at the current design, which takes cues from a transmission/engine indicator you might see on a car dashboard, and incorporates the “JS'' word mark. This pairs with their current bolded font to retain some of i’ts original design, while modernizing the brand and allowing for different variations of use throughout the website and other mediums.
5x- 2000+ Monthly Visits
10x - 6000+ Impressions/ Month
4x- 80 followers / Month