Beauty Deals are a hair curler supplier based out of Toronto they sell online and supply to retailers across the GTA since 2018. They focus on women products and stand by their quality and results or your money back.
They focussed heavily on B2B with no online presence and as sales were starting to decrease we recommended going online and introducing B2C. Our goal was to create an online presence and increase online sales. We came up with a strategy to leverage our in store retailers as well as push the Beauty Deals brand online.
Along with the new website design, part of the challenge was to incorporate the current JS Batt Less branding to fit throughout various pages. When it came to implementing the logo, it was clear that it was also in need of a rebrand. With this in mind, a logo was created to solve the task of having a recognizable icon alongside the Batt Less wordmark to allow for a bit more flexibility in use. This idea is what created the initial design, focusing on having something that is simple and readable at different sizes. The initial design was received well, but the client wanted to move away from an actual “battery cell”, to describe the product. Through ideation, we arrived at the current design, which takes cues from a transmission/engine indicator you might see on a car dashboard, and incorporates the “JS'' word mark. This pairs with their current bolded font to retain some of i’ts original design, while modernizing the brand and allowing for different variations of use throughout the website and other mediums.
We had created their new website and increased traffic and sales by almost 50%. We got their first sales from $0- 78k USD within 3 months. The product was a hot item and we started running ads not just in Canada but worldwide allowing us to step into untapped markets.
