There are many tools and ways to grow your page on instagram, you need to first analyze your target market and followers. Strategize what type of content will connect with them the best. Once you understand your market you can then approach and plan how to personalize their experience with you on instagram to stay remembered.
This is what will grab your users attention first, the visual! So make sure its something relevant to your brand, either its unique, educating, incentivised, or even colour. The main point is to have them stop scrolling, now that they are viewing the post you need to take it one further and entice them with the caption. Often asking questions, encouraging tagging or any sort of engagement will go a long way, not just helping the algorithm but also personalizing the followers experience when you like or comment back, making them feel acknowledged and appreciated.
Make sure to utilize hashtags, this will exponentially help you reach a wider audience organically if done right. You are able to input up to 30 hashtags but that doesn't mean you need to use all 30, even between 10-15 can do the trick. Use hashtags relevant to your post, don't just copy paste the same ones on every post, as instagram will penalize you for spam. Break it down to 3 categories, your hashtags should include a mix of popular tags example 1-10M+, the medium competitive ones 100k-1M, and then low competitive ones with a few hundred or thousand, by utilizing a few hashtags from each category you're maximizing reach.
You really need to capitalize on stories, as it keeps your current followers engaged and has capabilities to reach wider audiences. You will notice you often get more story views than likes and even views from users that aren't following you. You can make the most of your stories by tagging relevant accounts or people, using hashtags, or even tagging locations. By doing this it allows you to organically be shown on other feeds and have a wider reach organically. Get creative with your stories and have content worth watching and sharing.
This is where most people fail, consistency ! You need to stick to it making sure you post good content following the guidelines regularly, consistent stories and hashtags as well as use of any additional tools. Make yourself a posting schedule to stay on top and organized, by being consistent it gives your followers and prospects an incentive and something to look forward to,not to mention it will help the algorithm. Staying consistent will keep you relevant and organically growing.
Now what are you waiting for? Go on and start strategizing a plan and direction for your followers and get yourself a posting schedule started. We will meet you at the fish line, Good Luck!